It's hard to fully determine some of the aspects of horror. What might scare one might make another laugh. What terrifies one is another's amusement. But I tend to still find some commonalities between some of the more revered and popular horrific works.
What made Stephen King so famous? His workings on the more popular phobias? What makes H.P. Lovecraft so renowned? Was it his ability to write around the unknowing and undefineable, leaving it all to his readers imagination?
How can one make horror that really strikes to a general audience?
I find the easier idea to work with might just be the Boogeyman. A being that would always strike fear into any growing human being because it preyed on the imagination of that person. It embodied that fear. Have a possible character follow the Boogeyman, in hopes of understanding it, since this person might not have a discernable fear and wishes to have one, to experience it? Perhaps too cliche or doesnt work. Maybe a collective tales of experiences with the Boogeyman? Or a town plagued by the Boogeyman for some unknown reason?
It would be an easy idea to work with but..doesn't really sound.
What of a House inhabited by a mysterious Mute girl and confusing monsters that make the main character trip over the lines of Sanity and Imagination?
So unsure, but it seems the less you paint the picture for the reader, the more it will frighten them because it makes it personal to them, they modify it for themselves. To make someone taste the fear, feel it shake within their bones...gives me an nice little feeling.
Since when all is said and done, it's fear that makes everyone go to the same level, and decide what they really are: A runner or a fighter.
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